Design
thinking is one of the three pillars of Lean UX. This approach is increasingly
used by Mobile app
development companies that
want to optimize your conversion rate through innovation and continuous
improvement of the customer experience. Because today, the experience takes
precedence over the product or service itself; this method is perfectly suited
to business creation, digital agencies, and more generally to the world of
mobile applications.
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| Understand Design Thinking And Adapt It To Your Mobile Application |
The design process thinking of creating applications
Before having a concrete vision of your operation, you
need to go through the different stages that compose it. Like any creative
process, which is not written in stone and the number of stages?
1. Empathy.
This step is one of the most important since it involves
understanding of users. This means that you have to get to know them through
interviews and observations. This is how to assimilate may potentially interact
with the product.
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2. Definition.
From understanding the expectations and modes of use, you
can identify the problem to be solved, begins to formulate hypotheses,
synthesize the information gathered, keeping the user in the center of
reflection.
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App Development Companies in Delhi
3. Ideate.
It is an exploration phase during which the goal is to
generate as many ideas as possible to meet the needs of users. There are
several methods, the best known of which: brainstorming and benchmarking.
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4. Prototype.
During this stage, application developers designing wireframes, models, or prototypes
after crossing retained and refine ideas. The aim is to format the project
construction to prove it.
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Development Companies in Delhi
5. Test
Finally, users can directly test the product. This step
is shown how they interact; If this type of use corresponds to what I expected
you or if on the other hand, will have to refine, cut, or flatten certain
ideas. The test also identifies whether the product meets the defined need at
the start of the trip.
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App Development Companies in Bangalore
Adapting its mobile application for users
There are several factors to consider ensuring that your
application is well developed for the target audience. Using the wrong focus
can affect you much. Given these factors, you should be sure that your application
will be a success:
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App Development Company in Bangalore
Discover user
To identify the right problems; you should get in the
skin of users for whom you are designing the mobile application. To this end,
several methods and contribute effectively to strengthen their relationship
with users.
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Development Companies in Bangalore
Field studies
This involves observing how a person uses products
similar to yours in natural conditions (house, shop, etc.). Through this
collection of information, you will be able to know the context of use, their
physical and emotional needs, or major limitations. This observation can be
supplemented with a series of questions to better understand the current usage.
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Personas
Personas are signs for different types of users and
representative corresponds to the target to reach that one desires. They have
the form of fact sheets consisting of fictitious data (marital status,
photography, etc.). And realistic data from your research (motivations, needs,
contexts, etc.). The personalities play an important role in the design and
make it possible for the product described the expectations of the profiles to
comprehend adjusted.
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App Development Companies in Mumbai
Mapping the experience
This includes the user journey tracking and closely
monitoring their interaction with the product. (What he achieved at every stage
of the journey, what he is doing quickly what he has trouble understanding at
first sight, etc.). In the form of a large chart all these behaviors describe
problems, black spots and tasks are performed; The card serves as a basis for
the design phase and helps to understand how the user feels before, during and
after application.
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App Development Companies in Mumbai
Interviews
UX experts agree that there is nothing to understand this
better than direct contact with the user. With interviews, you can ask as many
questions as you want, let them use your prototypes, and to record the answers.
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Development Companies in Mumbai
Heatmaps
Heat Maps, you can quickly view the areas of application
where users are most active. The statistics provided by the plate shape
observed to take a series of colored tasks that represent places that users
avoid and those in which all of their attention. This method is often
emphasized behaviors differ from those contemplated.
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Development Company in Mumbai
Teeming with ideas
Another way to define your product, it is all the options
available to you to explore. to produce to all project participants must be
involved, as many ideas as possible. This imagining phase is when ideas start
to take shape. Upon completion, the goal is to sort out its structure and
decide to keep what items away or throw.
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