It is
clear that the use of mobile devices is growing at a dizzying pace, and it is
the use of mobile applications. But do you know why there are applications that
can withstand use, while others end up forgotten or worse, removed?
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| Mobile App Functionalities To Closely Monitor In 2020 |
The trend in mobile applications is an important path to
follow, mainly because they summarize the market requirements and
specifications with the highest user acceptance. 2019 marked the way forward
for 2020 in the mobile
apps development.
It is difficult to attract users, but in this article, we
describe the most important trends in the development of applications to
consider, whether to create a new application or to update an already developed
project.
AR and VR
In its beginnings, both augmented reality and virtual
reality were related to video games. However, the time has come for them out of
their comfort zone and spread to other sectors.
In 2018, these two technologies have a global market of
23.4 billion euros, and it is expected that in 2022 the figure will rise to 181
billion euros. With these figures, it seems that we will finally see RA and RV
and more applications this year.
Google Maps functionality with AR is being prepared to
offer users real-time information. In the retail sector, augmented reality is
used to change the color of clothing or even virtual fitting rooms. Other
sectors use AR for their sales teams to show the benefits of their products and
innovative nicely.
Artificial intelligence
The integration of artificial intelligence for mobile
applications has begun to see in recent years, but AI applications are
expected to increase significantly in 2020, particularly in the health sector.
Smart mobile applications that simulate human behavior in
a way to make a much more satisfying user experience. Using chatbot and virtual
assistants are increasingly implemented. This is because they provide a service
personalized customer while reducing the cost and effort for companies.
Also, artificial intelligence is used in applications for
better security systems, automate tasks, and solve technical problems for
users. AI is here to stay.
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Beacons
Tags are small sensors that work via Bluetooth. They are
perfect for automated communication in confined spaces and ideal for the
dissemination of short-range radio signals.
Its ease of use and the benefits it brings in terms of
brand geotags a trend in 2020, mainly for proximity marketing. Imagine yourself
at your favorite shoe store and get informed of their best deals.
Sectors such as hotels, restaurants, or retail use more
and more in their outreach and also for mobile payment. Everything indicates
that tag technology will be a must for any application in these sectors.
Highly customizable applications
One of the most promising trends for the development of
applications in 2020 is personalization. There is nothing more practical than
the application itself to know the tastes of each user and the content it
displays is suitable for them.
Today, the minimum expected of the technology is an
adaptation to the user. Apps like Spotify, which makes custom lists according
to taste, Facebook adds that ADAPT advertising to each user, or applications
such as fever, which prioritizes events that may interest you, are only the
beginning of this trend.
Customization in mobile applications creates proximity to
the user and with it much more satisfying experience with the brand. There is
no doubt that this type of feature is an advantage for users and businesses,
and therefore one of the trends in mobile applications to look closely in the
coming years.
Apps on demand
on-demand applications are mobile applications that work
as a mediator between the customer and the supplier. This identifies a common
need for many consumers and provides a solution by creating an innovative
application.
In 2020, these applications reach new vertical markets.
It was a market that already in 2017 the profit figures treated 57 million, it
has a profit forecast of 335 billion in 2025.
Its main feature is that the user receives a lot of time,
effort, and money savings. For this reason, demand for applications currently
growing exponentially and will continue to be a trend in mobile applications by
2020.
Mobile Wallets
Mobile wallets are mobile payment systems with which
different credit or debit cards, discount cards, or loyalty cards can be
stored. Their main advantage is that they provide payments flexibly and
appropriately.
Also, they avoid the infinite number of customer loyalty
cards that we receive many brands, which end up being a nuisance. Mobile
wallets are associated with the area of distribution and e-commerce.
We become more receptive and less fear of mobile payments
is due to the high security that comes with them. Therefore blockchain also
among the field of mobile payment applications offers greater security.
Web and mobile integration
50% of the time we spend on mobile is now spent using
mobile applications. However, there are certain tasks that we always associate
with computer use.
A trend that 2020 applications are the complete
integration with the desktop band. As users, we are increasingly accustomed to
personalization, and we hope that all the contacts we have with a brand are
interconnected.
Whatever the device through which you access a brand the online channel, we hope it identifies us and connects the data from our latest
purchase in a physical store with our online accounts. A fully integrated platform is something that application developers and brands looking to put
more emphasis on, putting more and more users at the center of technological
development.
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