Think mobile-friendly and easy to use is the same is a common misconception in today's technology.
Do not fall into this trap! Although mobile applications are considered "mobile-friendly," the user experience could be anything but friendly. How many times have you downloaded an application with the hope of extracting some use of it, to find using a less than stellar experience? Probably lost count, right?
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| How to Design a User-Friendly Mobile App Experience |
As mobile users, we take functionality, coherence, and connectivity for granted, but we certainly know when something is not working. The biggest deal breakers I've met with intrusive ads and pop-ups, lack of connectivity of social media, and so-called "free to play" applications that are useless unless you take advantage of application purchases. With intrusive advertising model, for example, is reduced as user frustration built after accidentally clicked on the banner for the 800th time "feature" of an application. "Coherence" goes out the window when an application crashes inexplicably, and "connectivity" bites the dust when a user can not share application achievements through Twitter or Facebook.
Now that we know some things that an application can do wrong, are some of the things they can do right?
Draw eyes with color
The user experience of the application can be greatly improved by simply cluttering the interface. One way this can be achieved is by using a very limited range of colors in your design. Examples of applications that use minimal color design include Pratt Guide and Swing. The main colors used in these applications are in black and white, as well as a bold color in the title or footnotes, such as red or orange, to serve as an anchor point for the eye of the user. Without many colors to focus on, users can easily navigate the interface without fear of clicking a bad link or otherwise lost on the site.
Use the icons to guide users
Another way to enhance the experience with your application is through the imaginative use of icons and logos. When designing an application with minimal color design, logos and icons can become vital assets in another (potentially) bland background - not to mention those user components of visual language Program Guide Key actions. An example of a mobile application that uses this approach is TargetBuy, based on three main colors and iconography also uses involve action. With a minimal approach to color, it is based on their icons to speak and attract the user.
To ensure device compatibility
Always make sure that your application is compatible with devices that it is running on. It also means the check function as expected on the new software. Some applications have declined in value simply because the architect or designer does not consider the software updates. Even if your design is impeccable, it can all be for nothing if your application fails to run after a user updates the operating system.
Here are some tips to help prevent your application to become unusable include: networking with other developers of quality applications, submit your application to one "store" for the initial launch and establishing a presence online via social media (Twitter, Facebook, etc.). This will make it easier to monitor progress to ensure compatibility and focus more on responding to customer feedback effectively, whether it is positive or negative.
Offer non-Obtrusive in-app purchases
When used effectively, the application options can give your customers just enough to get them to pay. An excellent example of the shopping application would punch Quest Madgarden, where the user can still download and play the free application, but also can buy props in the game, such as sunglasses, hairstyles, and more. This non-aggressive application purchasing model enables customers to improve their experience while allowing customers to enjoy the application even without anything to pay at all.
Ultimately, it is how the application is designed to determine if the model application is too aggressive. Ask yourself these questions:
- The usable application in the free version?
- Paid useful features (such as more storage space, plus contact additions, etc.) and their place in the overall function of the application?
These are important points to consider when designing your application. As a chronic downloader app myself, I would say that applications that have proven the test of time to avoid the deal-breakers and use one or more of the strategies described above.
App Design (mobile or not) takes time. There is a lot of interaction, status, and users can take paths. You can not afford to skimp on building a foundation when designing an application. What your application perform? Does it address a new need or an old needs better than the existing application? Build your application around the core functionality first. Your users will thank you.
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