There
are applications that you can play on, applications you can use to increase
your productivity, applications for banking, order food in restaurants, holiday
booking, and more.
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| 7 Ways a Mobile App Can Help Your Small Business Grow |
More
then half of the population has a smartphone, so it should not be a surprise to
you that more and more companies are creating their mobile applications to
reach customers and grow their business.
Here
are seven ways a mobile application could help you develop your own small
business.
1.
stand out from the competition
These
days, almost all large companies or business you can think of has a mobile
application. But this is something that is still quite rare in small
businesses.
This
means it is up to you to be bold, an act of faith, and be the first small
business near you to offer an application to your customers.
They
will be impressed by your modern and enthusiastic approach, and this will help
you stand out among your competitors.
2.
Be visible at all times
Most
people spend at least two hours each day on their phones.
Of
course, this time is often spent on games or browsing social media. But that
does not change the fact that if someone has your application downloaded on
their phone, they will see every time they look through their applications.
This
means they will constantly remind you to exist, ensuring that you will be the
first company they think of when they need to buy what you sell.
3.
Improve your customer service
No
matter what you sell, your customers need a way to contact you when they have a
question or query.
Of
course, you can have an email address or phone number available on your
website, but it means that your customers must go for these things.
It
would be so much easier for them if you had an integrated messaging service in
your application. This way they will get a quicker response, which shows them
that you care about them and want to help.
4.
Boost brand recognition
If your
business application is well designed and working properly, yours will be the
first company that consumer’s think of when they want to buy something you
sell.
Indeed,
the increased visibility will constantly remind them that you exist.
Make
sure you have your application tested by a group test of mobile applications or
business before launching. If your application is not working, it will have the
opposite effect, which means that you have wasted time and money.
5.
Providing value to customers
Consumers
will be less willing to buy from you if they feel you care about only their
money, which is why many companies are trying to provide value to their
customers through loyalty cards.
These
days, you can scan your loyalty program and allow customers to accumulate
points through their mobile applications.
This
means that customers will continue to earn points even if they are buying
online or forget to bring their loyalty card with them.
6.
Building and maintaining loyalty
An
application is a great way to build and maintain loyalty to your small
business.
Of
course, there's the fact that you can offer a loyalty program on your
application, which gives customers a reason to return again and again. But an
application can also improve your customer service.
If you
show customers that you care about them, being always available through a
courier, they will want to help by shopping with you.
7.
Connect with busy customers
Shopping
online is much more convenient than going to a store, but there are still
customers out there who do not have time to sit at a computer and go through
your website.
However,
these people almost always have their smartphones with them. This means that if
you had an app, they might buy from you when they are at the gym, watch TV, or
on a break at work.
If you
made it possible for them to save their payment details, it would be even
easier for them.
Mobile
applications are a great way to connect with customers, increase your brand and
stand out from the competition. You do not necessarily have to have an
application to succeed, and an application will ensure that you are, but it
will certainly give you a good shot, so there's no reason not to create one for
your small business.
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